Endorsements

I haven't been online much this week. I've been scrambling to get some books read so that I can endorse them.

Endorsements are a curious thing. Reading another author's work to help them sell it--how can this possibly be a good idea? After all don't we want readers to buy OUR books instead? Yet how else could I let potential readers know that I exist without getting my name out there, even if to sell someone else's books?

It's a great arrangement. I get to read new, upcoming titles, which serves to hone my own creative juices. I often make a new friend in the author whose book I'm endorsing. Readers see my name on the cover of another title, and hopefully get curious enough to look me up on the internet or at their local bookstore. It's a win-win situation.

I've heard it said that it takes a reader twelve exposures to a new title to work up their curiosity enough to buy a book. That includes radio interviews, ads, web site promotions, newspaper articles, book signings, whatever you can think up.

The titles currently on my desk for endorsement:
Eye of the Beholder by Kathy Herman (published by Multnomah Publishers)
Giver of Roses by Kathleen Morgan (published by Baker Publishing)
Pomegranate Soup by Marsha Mehran (published by Random House)

The release dates for these books will vary.

More later,
Traci DePree